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I read it on engadget -

A Samsung-sized marketing budget buys airport-sized publicity stunts, as you may well notice if you fly to or from Heathrow this month.

It simply means...

A small budget goes for a giant campaign ...

Am I missing something?

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1 Answer 1

A Samsung-sized marketing budget

Since Samsung is a multinational corporate giant, I would expect this to refer to a very large budget.

airport-sized publicity stunts

An airport is a very large facility. So I would expect this phrase to mean roughly:

A very large budget buys you a giant/huge marketing campaign (which would include big publicity stunts).

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I guess the key thing here is that Samsung refers to the company, not one of their products. –  jimsug May 17 at 6:13
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@jimsug Yes that is my interpretation. Samsung also make large appliances and television sets, so I would not use the size of its products as a criteria. –  user3169 May 17 at 6:22
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Samsung spent an estimated 14 billion dollars on marketing in 2013, more than the GDP of Iceland. –  Phil May 17 at 6:26
    
At first, I thought one or the other of these was erroneous (though I wasn't sure which one). The sentence structure seems to be alluding to some kind of irony that you've missed, so I thought the sentence means to say either "A small budget goes for a giant campaign..." or, "A giant budget resorts to low-budget tactics..." However, reading the column, I think you're right; it seems to mean, "Because of their giant marketing budget, you won't believe what they just did." Maybe it's just careless journalism, or maybe the reporter means to indict Heathrow – everyone has their price. –  J.R. May 17 at 8:34
    
I think this is the rare case where a sentence actually means what it says, without irony. "Huge budgets can buy huge publicity stunts. A nice example of how far that can go was just announced: Samsung is paying to have an entire airport terminal renamed temporarily, on all signs and so on at Heathrow." –  RemcoGerlich May 17 at 12:33

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