I find them confusing. Please make me clear about these.
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Usually you are expected to add some of your own research - if only out of curtesy, because we wouldn't want to repeat your research. Please edit your question.– StephieCommented Jan 31, 2015 at 12:31
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2 Answers
"Branding" is a relatively new English term; it refers to the way a company or organization establishes its "public image" in the marketplace.
A brand can be represented visually by logos and trademarks, but the essence of a brand consists in the established reputation of a company or organization. The brand exists in the "mind" of the public, if you will.
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Good answer, but I would add that a single company can have many brands, whereas a brand is the property of only one company. Commented Jan 31, 2015 at 16:55
A company is a group of people who do work in exchange for money. That company has a name, which may also be their brand. Pepsi is a company, they make a famous fizzy drink, the company is made up of thousands of people who sell their product. However, when someone asks me if I want a Pepsi, I know what drink they're talking about because the Pepsi company has been very good at promoting their brand.
The Pepsi brand is recognised by its logo, its famous blue/white/red colour scheme, its curly font, and the taste of their drink.
So a brand is a look or style that I associate with a company.
