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In this context it means "appears to be unconcerned about the outcome". Another way to express it is simply "cool" -- which, a word that can have many meanings, one of which is "unconcerned, feeling no stress about the situation".

The author of the paragraph is trying to say that anyone can be "cool" when talking to women -- but at some point you have to express actual interest, at which point many men lose their composure.

In this context it means "appears to be unconcerned about the outcome". Another way to express it is simply "cool" -- which can have many meanings, one of which is "unconcerned, feeling no stress about the situation".

The author of the paragraph is trying to say that anyone can be "cool" when talking to women -- but at some point you have to express actual interest, at which point many men lose their composure.

In this context it means "appears to be unconcerned about the outcome". Another way to express it is simply "cool", a word that can have many meanings, one of which is "unconcerned, feeling no stress about the situation".

The author of the paragraph is trying to say that anyone can be "cool" when talking to women -- but at some point you have to express actual interest, at which point many men lose their composure.

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In this context it means "appears to be unconcerned about the outcome". Another way to express it is simply "cool" -- which can have many meanings, one of which is "unconcerned, feeling no stress about the situation".

The author of the paragraph is trying to say that anyone can be "cool" when talking to women -- but at some point you have to express actual interest, at which point many men lose their composure.