I was watching comedy series, man seeking woman.

A group of people was discussing what to text a girl. I mean, they were discussing how to make good texts for the girl.

Researcher  : If you look at the data, you will see that women are going nuts for punctuation.
  A woman  : That is true.
  Researcher  : Exclamation points, in particular. I would... I would suggest 50.
  General : Fifty? So now we're screaming at her?

Here is a video clip for the scene at 1:10.

I knew go nuts means become angry. So if using the punctuation makes her angry, we shouldn't use. However, the researcher suggested to use 50 exclamation points like this ; !!!!!!!!!!!!!!!!!

What is this situation?

I was watching comedy series, Man Seeking Woman.

A group of people was discussing what to text a girl. I mean, they were discussing how to make good texts for the girl.

Researcher: If you look at the data, you will see that women are going nuts for punctuation. 
A woman: That is true. 
Researcher: Exclamation points, in particular. I would... I would suggest 50. 
General : Fifty? So now we're screaming at her?

Here is a video clip for the scene at 1:13.

I knew go nuts means become angry. So if using the punctuation makes her angry, we shouldn't use. However, the researcher suggested to use 50 exclamation points like this: !!!!!!!!!!!!!!!!!

What is this situation?