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Oct 10, 2018 at 14:14 vote accept Sara
Sep 26, 2018 at 8:30 comment added iamanigeeit Ah, i know why it didn't sound accurate to me. Marketing includes all activities related to getting sales, so a marketing gimmick / ploy would be selling at $99.99 instead of $100. I think you might be looking for advertising, which is about claims and packaging: "We have this ridiculous advertising gimmick about a soap bar that can kill 99.9 % of bacteria."
Sep 26, 2018 at 6:23 comment added Sara Thanks, but could you tell me why it's better without the word? The whole point of my message is to give an example of a local gimmick/ploy and that is the soap being able to kill 99.9 %.
Sep 26, 2018 at 3:14 history answered iamanigeeit CC BY-SA 4.0