I've found this turn of speech here: https://bitcointalk.org/index.php?topic=429146.msg4691806#msg4691806
which I'm sure is quite alarming and effective to the average ignorant pleb who is then happy to shell out £100 on a subscription if it means he now has the secrets to hold onto his money when the economy goes arse over tit.
What does it mean "goes arse over tit." ?