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When a politician stresses a particular issue (corruption, poverty, illegal immigration, and so forth), what do you call it? I considered 'talking point', 'selling point', 'agenda', but none of them seems to fit. For example

Racial inequality has become the candidate's prime _________ during the congressional campaign.

I guess you could say 'point of agenda', but I don't like it. It's like I forgot some natural way of saying it.

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    [stresses out?? Nyet, no] You mean stresses an issue.
    – Lambie
    Commented Feb 28, 2021 at 17:03
  • @Lambie Ok 4 more to go...
    – Sergey Zolotarev
    Commented Feb 28, 2021 at 17:06
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    Politicians (in the US) run on political platforms. platforms are divided into planks. However, I'd use prime focus in that sentence....
    – Lambie
    Commented Feb 28, 2021 at 17:09
  • Like Lambie, I would use 'focus' in your sentence.
    – Rayan Khan
    Commented Feb 28, 2021 at 17:31
  • @Void Is there a more specific word/phrase? I like 'platform'. Maybe, it's what I tried to remember in the first place
    – Sergey Zolotarev
    Commented Feb 28, 2021 at 17:53

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I'd go for a word you already mentioned: issue. That's a word with many (related) meanings, but the widespread use of terms like single-issue in politics makes it a natural choice here.

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