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I have heard many people say the following phrases:

Is that Chipotle?
This McDonalds is so good.
Is that Gucci or Prada?

I was just wondering if these phrases are indeed proper, or should one rather say:

Is that from Chipotle?
This McDonald's food is so good.
Is that Gucci or Prada merchandise?

Maybe both the case is such that both are in fact correct, or neither at that rate. Maybe I am not even considering all the possible cases, however I have been wondering for a long time what is the correct thing to say in a situation as such, thanks!

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  • +1 A very interesting question @Xui - I am a native English speaker, and this usage is so commonplace that I never noticed it until your question! Welcome to ELL. This will be of real value to others. – P. E. Dant Aug 23 '16 at 3:45
  • The brand name is used as an identifier. "Is this Rolling Rock? --No, it's Yuengling." (beers). "Is this Ben & Jerry's? -- No, it's Edy's". (ice cream). It would be a little odd, but not ungrammatical, to ask "Is this Rolling Rock beer?" We would say "Is this beer Rolling Rock?" or "Is this ice cream Edy's?" – Tᴚoɯɐuo Aug 23 '16 at 9:39
  • I think this may be an example of metonymy - the food isn't literally "McDonald's", because McDonald's is a chain, but it's associated with McDonald's. – stangdon Aug 23 '16 at 11:54
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Is that (from) Chipotle?

Including from indicates the location or name of where you got the food. Without (from), you are just naming the food (Chipotle food).

This McDonald's (food) is so good.
Is that Gucci or Prada (merchandise)?

In these, food and merchandise as implied information can be omitted, as long as it is understood in context what is meant.

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