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I have a question about the preposition to use when talking about different versions/varieties of a products:

NY Times:
Coke's biggest brand in Japan is no longer Coke Classic. It's a brand called Georgia Coffee, served in a can, available in more than 10 varieties.

How would the meaning change if "in":

...available in more than 10 varieties.

is replaced with "as":

...available as more than 10 varieties.

?

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  • It would be grammatically and logically "correct" to use as here, but for decades, hordes of copywriters have standarized on in. A much more interesting question is why they write more than 10 varieties. Why not just write available in 13 varieties, or whatever is the actual number of varieties? Aug 24, 2016 at 0:42
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    I don't think "as" is grammatically correct here at all... it sounds very awkward indeed, not just less common. Logically correct, maybe, but grammatically no. "In" is used for adjectives... you can have something "in blue" or "in a different style" or, for this example, "in every flavor." Why "in" rather than "as"? I don't know, honestly, sometimes preposition choices don't make intuitive sense. They just are.
    – Emmabee
    Aug 24, 2016 at 3:53
  • It's unusual, uncommon, and it's far from the standard ad lingo, but there's nothing "wrong" with offering a drink as a number of varieties. I happily await an analysis which convinces me that this is false. Aug 24, 2016 at 8:17

1 Answer 1

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Prepositions are a tricky thing.

However the standard collocation with available is in as this google ngram shows.

You can also look at the ways available as is most commonly used here.

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    Another way to say this: "It comes in more than 10 varieties."
    – nschneid
    Aug 29, 2021 at 21:42

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