Source: Sams Teach Yourself TCP/IP in 24 Hours by Joe Casad (2012)
Example:
Authors and linguists are delighted that the creators of this technology did not use an acronym for it. But why did they choose the name Bluetooth? Because it crunches data? Because it takes bytes? Forget about finding a metaphor. Bluetooth is named for the Viking King Harald Bluetooth, who ruled Denmark and Norway in the eleventh century. King Harald is famous for converting to Christianity after watching a German priest succeed with a miraculous dare.
Why the? Can't we just simply say is named for Viking King Harald Bluetooth?