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Bonaparte was a master of what we would now call spin, ...

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    Have you consulted a dictionary? I checked four reputable online dictionaries (Collins, Longman's, Oxford, Merriam-Webster) and found relevant definitions of spin, noun in all of them.
    – StoneyB on hiatus
    Nov 12, 2016 at 12:43
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    The closest definition I found: bias (in media). Do they mean something like manipulation of public opinion?
    – hypowan
    Nov 12, 2016 at 12:58

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It is also called spin control.

the activity of trying to control the way something (such as an important event) is described to the public in order to influence what people think about it

Source: Merriam-Webster

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