4

I found this sentence.

But "tease" doesn't make any sense here? This is a news site so it shouldn't mean "make fun of" but I can't seem to find the meaning that fits this context. What does it mean here? Am I missing anything here?

if you have a report you want teased, a piece of news, or a good tidbit, send it to us early for maximum tease. Remember, if you see something, say something

  • Which news site is this? Could you post the complete context. – Jagz W Oct 10 '13 at 6:31
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    This is the site.foreignpolicy.com/articles/2013/10/02/… – user2492 Oct 10 '13 at 6:40
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    @kih1930 When someone asks you for the link to the source, please edit into your answer rather than adding a comment. Better yet, just include the source in every question you post, because you're always going to be asked for it. – WendiKidd Oct 10 '13 at 21:28
  • The link, @WendiKidd is not really helpful, you need to be registered in order to access the article. – Mari-Lou A Oct 19 '13 at 21:20
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What a great question! Here, tease means to "draw attention to," but it's a slangy jargon use of the word that might be hard to find in dictionaries. A lot of dictionaries I checked didn't list this usage of the word, but I managed to find one that did. Macmillan Def. #3 says:

tease informal something that is designed to make people interested in an event that will happen or in a product that will become available later

So, if you want a report teased, that means you want it to get a lot of attention. Think of something on the verge of going viral. "Send it to us for maximum tease" means that we (whoever "us" is) will attract a lot of attention to the story or product.

It's not a common usage of the word, but I was able to discern what the writers were getting at.

  • OP's citation is drifting even further away from the "core" meaning than the closest variant I know of. In tv-land jargon, to tease a program, for example, can mean to mention it just before the commercial break that precedes it. Or you can tease next week's episode in a soap opera, by showing a few clips from it at the end of this week's episode. But at least those usages really do have a reasonable connection with excite interest, then deliver [originally, fail to deliver] satisfaction. OP's citation seems to simply mean advertise, promote. I see no "delayed gratification". – FumbleFingers Oct 10 '13 at 22:47
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In the wiktionary entry for tease, sense 6 is appropriate:

To entice, to tempt.

Also see sense 3 at thefreedictionary.com:

To arouse hope, desire, or curiosity in without affording satisfaction.

Presumably the news site will publicize a report (ie, “tease” for it) for some time before making the report actually available.

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