I found this sentence.

But "tease" doesn't make any sense here? This is a news site so it shouldn't mean "make fun of" but I can't seem to find the meaning that fits this context. What does it mean here? Am I missing anything here?

if you have a report you want teased, a piece of news, or a good tidbit, send it to us early for maximum tease. Remember, if you see something, say something

  • Which news site is this? Could you post the complete context. – Jagz W Oct 10 '13 at 6:31
  • 1
    This is the site.foreignpolicy.com/articles/2013/10/02/… – user2492 Oct 10 '13 at 6:40
  • 1
    @kih1930 When someone asks you for the link to the source, please edit into your answer rather than adding a comment. Better yet, just include the source in every question you post, because you're always going to be asked for it. – WendiKidd Oct 10 '13 at 21:28
  • The link, @WendiKidd is not really helpful, you need to be registered in order to access the article. – Mari-Lou A Oct 19 '13 at 21:20

What a great question! Here, tease means to "draw attention to," but it's a slangy jargon use of the word that might be hard to find in dictionaries. A lot of dictionaries I checked didn't list this usage of the word, but I managed to find one that did. Macmillan Def. #3 says:

tease informal something that is designed to make people interested in an event that will happen or in a product that will become available later

So, if you want a report teased, that means you want it to get a lot of attention. Think of something on the verge of going viral. "Send it to us for maximum tease" means that we (whoever "us" is) will attract a lot of attention to the story or product.

It's not a common usage of the word, but I was able to discern what the writers were getting at.

  • OP's citation is drifting even further away from the "core" meaning than the closest variant I know of. In tv-land jargon, to tease a program, for example, can mean to mention it just before the commercial break that precedes it. Or you can tease next week's episode in a soap opera, by showing a few clips from it at the end of this week's episode. But at least those usages really do have a reasonable connection with excite interest, then deliver [originally, fail to deliver] satisfaction. OP's citation seems to simply mean advertise, promote. I see no "delayed gratification". – FumbleFingers Reinstate Monica Oct 10 '13 at 22:47

In the wiktionary entry for tease, sense 6 is appropriate:

To entice, to tempt.

Also see sense 3 at thefreedictionary.com:

To arouse hope, desire, or curiosity in without affording satisfaction.

Presumably the news site will publicize a report (ie, “tease” for it) for some time before making the report actually available.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy