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A commercial from "Planet Fitness" and if you've seen the commercials they say "5 dollars down and then 10 dollars per month (repeats)" It'd be really helpful because I couldn't find an answer Thank You

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In marketing contexts such as this, the word down is a commonly used shorthand for "down payment."

An initial amount paid at the time of purchase, in installment buying, time sales, etc.

http://www.dictionary.com/browse/down-payment

In other words, the Planet Fitness contract expects the customer to make a one-time payment of $5 and then $10 each month.

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