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ALL CAPS IS HARD TO PARSE IN GENERAL. IT IS EASIER TO SCAN TEXT WHICH HAS STRUCTURE AND INTERNAL DIFFERENTIATION. IN ADDITION, ON THE INTERNET, ALL CAPS IS THE EQUIVALENT OF SHOUTING, AND THEREFORE IS CONSIDERED RUDE, AS SHOUTING IS CONSIDERED RUDE IN PUBLIC.

I know

structure : the quality of something that is carefully planned, organized, and controlled
internel : existing or located on the inside of something
differentiation : the action or process of differentiating.

In the article, he is talking about bad things of writing something in all caps. I don't understand why he said STRUCTURE AND INTERNAL DIFFERENTIATION. What's the relation between using capitals and the sentence(IT IS EASIER~).

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When you write a text in all caps, it has no structure and it has no internal differentiation.

When you write a text using capital letters only where they are necessary, such text has structure and internal differentiation, and is therefore easier to scan.

What's the relation between using capitals and the sentence(IT IS EASIER~).

The relation is "contrast": the author says

"All caps: hard to read" versus "Regular text: easier to read"

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  • Thank you for your answer. I'm afraid that I still have two questions. 1. Even though a text is written in all caps, the text has structure as long as it's well-organised. Isn't it? 2. What does it mean that a text has internal differentiation? I'm struggling to understand what internal differentiation means.
    – Ting Choe
    Mar 11, 2017 at 19:07
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    @TingChoe - the author is probably not being strict with his terminology. He wants to stress the importance of not using all caps. He probably meant to say that a regular-sized text has "more clearly identifiable structure". "Internal differentiation" means that inside the body of text (internally) there are some differentiating signals (like letter size). If your text is all caps, you have to rely on context to differentiate Mark (male name) from mark (a common noun), because there's no differentiation in letter size. Mar 11, 2017 at 19:14

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