Source: How a prodigy built a billion-dollar empire from age 14

"We work with 17,000 merchant retailers ... to offer instant promotional credit to now over 1.2 million consumer customers," Zalik told CNBC.

I googled it but I couldn't find any results. Does it mean "cheap credit" or "discounted credit"?

OALD: promotional

  • 1
    What do you mean by "I googled it"? What exactly did you do when you googled? This phrase is no more difficult than the phrase brown horse. Are you familiar with the adjective promotional and the noun credit? What kind of credit is it? It is promotional. I recommend that you dictionary these words instead of googling them. Jun 13 '17 at 5:24
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    There is no such kind of credit in my country. So it's normal when I don't know.
    – haile
    Jun 13 '17 at 5:26
  • 4
    Browbeating questioners is unlikely to help them learn. I'm a native English speaker, and without context, it's not entirely clear to me what "promotional credit" necessarily means. I could make some guesses, but context matters. Jun 13 '17 at 6:11
  • 1
    @WS2: It's not that bad. I just find him objectionable, not patronising.
    – haile
    Jun 13 '17 at 8:59
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    For the record, @haile has a long history of asking questions here which show little or no effort on his part to consult a dictionary, and when consulting a dictionary, it is rarely one of the ones which offer a wide range of definitions and example sentences. This has been brought to the OP's attention on multiple occasions. Jun 13 '17 at 13:09

The word "credit" has several senses in English. It appears that, in this case, "credit" is being used to mean, "entitlement to a set amount of a particular company's goods or services, typically paid for in advance of use." (See, for example, here, under #2, if you click to expand the basic definitions supplied by Google.)

Thus, as a promotion (as a marketing tool), these retailers are offering some entitlement to their goods or services, without the customer having to make a payment for the privilege.

Suppose I open a new store. Then, to attract attention, I print and distribute certificates that say, "this certificate entitles the bearer to $5 towards a purchase at my new store," that would be a promotional credit.


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