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So from my understanding, you use "helps" instead of "help" when you have a third person on present form, and the action is right after the subject of the phrase, is that correct? (one example of its usage, not generalizing)

But for a phrase that uses the "it" in the plural form, which one is correct:

Callbacks help you to close deals...

OR

Callbacks helps you (to?) close deals...

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    With the exception of "I" and "you" (which use help), the general pattern is singular/uncountable noun + helps and plural noun + help.
    – SteveES
    Jun 22, 2017 at 13:15
  • To learn English, you must learn to conjugate English verbs. There are thousands of websites that list the full conjugation of nearly every verb, e.g. this one.
    – P. E. Dant Reinstate Monica
    Jun 22, 2017 at 15:45

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In general, we use "helps" with third person singular, "help" with all other forms.

I help. You help. He/she/it helps.

We help. You help. They help.

If you are not using a pronoun but some other noun, then you use the third person forms, "helps" for singular and "help" for plural.

So in your example, "callbacks"is a common noun, the plural of "callback". Thus the correct usage is, "Callbacks help ..."

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