I hear "Roll" as a verb in different sentences. The meanings that I find in dictionaries do not fully explain the exact meaning in those sentences.
For instance, in the following sentence : "We will be rolling the new feature by the end of week."
What is the exact meaning of "rolling"?
PS: Seems like "roll" in this sentence is actually "roll out". The new question is : Is it so common to omit "out" and just say "roll" instead of "roll out"?