When making money is not a problem for a company, making money is a means, and the dream is the aim. However, even when making money is a problem, making money itself is the aim.

Can I use even to emphasize the time the company have difficulty in making money?

  • No. "Even" would only work there if making money were not the aim: "When X, Y. However, even when not X [also] Y." – smatterer Sep 1 '17 at 9:00
  • "While making money..." in the first sentence. – user3169 Sep 1 '17 at 22:04

No, in this case "even" suggests that the result is the same even when circumstances are different. You're better off removing it.

However, overall this sentence reads like a deliberate play on words, given the repetition of the "m" sound: "making" "money" "means" "aim" "dream" "problem" etc. If so, and it's more about style than substance, it's fine -- but otherwise it's difficult to understand what you are trying to say.

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