Is it common in English advertising to include sentences without verbs like the following?

30-day no-hassle refunds available.

I'd appreciate your help.


Yes, the advertiser is just dropping the "to be" verb, which is merely a linking verb.

"30-day, no-hassle refunds (are) available."

Newspapers usually drop verbs (usually "to be") and conjunctions (usually "and") in their titles as well.

  • Btw, is it preferable to put a comma after "30-day"? – Apollyon Oct 28 '17 at 6:24
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    I put it there to separate the adjectives. In proper English, when there are multiple adjectives collocated (next to each other), one usually puts commas to separate them (99% of the time, but not always). I don't think an advertiser would put one here, however, because it detracts from his big sale. He wants the customer to see the connection between 30-day and no-hassle; however, in correct English, in this situation, yes, there should be a comma. Would an advertiser put one there? Probably not. – Nick Oct 28 '17 at 6:26
  • @Apollyon - Please don't expect advertisers to follow the same style guidelines and grammatical rules that journalists or editors might use. Sometimes brevity is valued above all else. – J.R. Oct 28 '17 at 11:27

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