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In this ads of a brand of toothpaste, it says "... so you can bite into life without hesitation."

What does to bite into life mean here? Does it also have different meaning in different context?

I have searched in Oxford Advanced Learner's Dictionary. In the entry "life", I found the idiom "spring into life", which looks close, but I am not sure if they are related somehow or not. In the entry "bite", I cannot find anything rather than the literal meaning of "to bite into something".

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    It's advertising, so it can mean whatever you want it to mean. Providing it has a positive connotation, the toothpaste manufacturer will be happy. The motto carpe diem (seize the day) comes to mind. – Mick Nov 24 '17 at 8:16
  • Well, pangingilo is a "dentilo hypersensitivity" (as you imagine by watching the video) and yes, I suggest you to read the "bite into something" thread. It's advertising, anyway. – Jacques Nov 24 '17 at 8:27

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