"Part of the reason that he wants an investor is to take the company’s marketing up a notch. “We kind of got lost in the shuffle marketing wise,” he said."

Source: https://www.forbes.com/sites/elizabethmacbride/2017/12/31/a-big-wave-surfer-takes-to-entrepreneurship-building-a-20-million-mattress-company/#2232577b43e5

1 Answer 1


Well, "lost in the shuffle" is an idiomatic expression that means that something is not getting the attention it deserves. In this instance, the company is not getting the attention it deserves. As for the "marketing wise" part, I disagree with the author of this article insofar as I believe he forgot to put a hyphen to connect the two words: marketing-wise is how I would have written it had I been the author of this article. The reason for this is that both words are nouns and they're acting as though they were one adverb.

Marketing: Definition No. 2: The strategic functions involved in identifying and appealing to particular groups of consumers, often including activities such as advertising, branding, pricing, and sales. https://www.thefreedictionary.com/marketing.

Wise: Lemma 2: Method or manner of doing; way. https://www.thefreedictionary.com/wise

In essence, the author is saying that the company is not getting the attention it deserves by way of marketing.

I hope that might have helped you out. Take care and good luck!

  • You're very welcome.
    – Nick
    Commented Jan 2, 2018 at 5:31
  • The construction also avoids acceptance of responsibility, like the infamous passive "Mistakes were made". It is a way of saying, without saying, "We overlooked something" or "We did a damn poor job of marketing".
    – TimR
    Commented Jan 2, 2018 at 10:50

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