Tell me please why "the" was used before "coolness criteria", even though it had not been mentioned before by the author. Here is the context:
Being regarded as cool is something that you might desire, but is this a quality you really have control over? University of Sydney psychologists Ilan Dar-Nimrod and colleagues put the coolness criteria to the test in their study of the traits that contribute to this seemingly desirable has out.
Have the author put "the" because he thinks the readers know what kind of criteria he is talking about?