I had participated in the lecture hosted by Tim Brown at TEDGlobal 2009.

The title is "Designers- think big!".

He said something like

"I'd like to talk a little bit morning about what happens if we move from design to design thinking. Now this rather old photo up there is actually the first project I was ever hired to do, something like 25 years ago....".

I am not sure what "Now this rather old photo up" means.


2 Answers 2


The sentence is drawing your attention to a specific thing

this rather old photo

in a specific place

up there

meaning the high place he is indicating.

Probably he means on a display screen.

  • I've up-voted, because this gets to the heart of it, but what about the "now" bit? It seems like that could cause some confusion as well.
    – ColleenV
    Feb 1, 2018 at 14:07
  • 1
    @ColleenV - I'm assuming there is a comma missing: Now, this rather old photo up there... If that hunch is correct, then now might just be a "filler word" that adds no real meaning to the sentence. I like this definition of now (from Macmillan): used when you want to get people’s attention or to show that you are going to talk about something new.
    – J.R.
    Feb 1, 2018 at 14:44

You have missed out part of the relevant phrase: up there. This shows you where the photo is: up on the slide he is showing. This is a common phrase for talking about something in a slide show. The rest of the text tells you that the photo is rather old.

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