You have the store sign, which is usually hanging outside of the store. Then you have the billboards, which are bigger and are held high with metal support.

What do you call the store ads that are standing? Usually, outside of a store?

  • 1
    Please add a picture so that we know exactly what you're referring to.
    – RonJohn
    Commented Feb 20, 2018 at 9:19
  • @RonJohn I was thinking of that, but then found out I didn't know what to type on Google.
    – alex
    Commented Feb 21, 2018 at 1:48
  • pictures of the front of an (urban?) restaurant might have them. You could highlight the sign(s) you mean.
    – RonJohn
    Commented Feb 21, 2018 at 8:34

3 Answers 3


Sandwich Boards are generally worn by people standing or walking around outside stores (referring to the person wearing them as the filling in a sandwich), although the name can refer to floor standing signs normally called A-Boards. Other signage which stands on the ground can either be Swing Boards or Forecourt Signs. All types of floor standing sign can generically be called forecourt signs or pavement signs.

All these signs can have changeable graphics or permanent graphics.


I believe you are talking about a Sandwich Board


I think you are taking about self-standing banner which doesn't need any support or it also called as Roller banner

  • 1
    Since this is a site for English Language Learners, please take the time to ensure your spelling and grammar is correct. Lead by example. Welcome to the site! Commented May 21, 2020 at 1:49

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