In other words, what do you call these?
(Each individual side?)
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Most generically, they would be called lapels (the left lapel and the right lapel). And, to the best of my knowledge, it's absolutely irrelevant whether it's a coat or a bathrobe that you're talking about—they're still called lapels. There are different types of lapels such as notch lapels, peak lapels and so on and so forth, but they're all lapels.