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My guess is that when you have connected to a group, you are "linked in" that group. But then shouldn't the preposition "on" more suitable? I can't find a resource actually says what the company name means, even on its FAQ.

Logo for the networking site LinkedIn

FYI: LinkedIn - Wikipedia

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No, in is the appropriate preposition.

Membership or participation in a group who are communicating with each other is expressed by in.

Once you're in our network, we will direct potential customers to you.

That is, once you join or become a part of our network...

We would use on to refer to the communications mechanism or platform itself:

I haven't been getting any new patients since joining your health-care network.
--Are you sure you're properly registered on Health-Link, our membership portal?

Company-names can also play on associations or connotations.

To be "clued in", for example, means to have needed information, to be cognizant of what one should know. To be a part of the "in-crowd" means to be belong to a group that many people wish to be belong to. The word in connotes certain benefits.

P.S. It is possible to understand a company such as Linked In as a communications platform or as a network of members. Depending on how the speaker is thinking of it at the moment, the preposition could change.

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  • How about "to"? And do you know what does "linked in" mean? – Ooker Mar 4 '18 at 14:24
  • I know what the company Linked-In is, and am familiar with their business model and website. Please see the part of my answer about company names. to is not a viable preposition here. – Tᴚoɯɐuo Mar 4 '18 at 14:27

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