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We're creating a small web development company. On our site there's an about us page which has a section highlighting our services and portfolio. So there's a lot of text but in a nice organized way.

The about page has a lot of we, for example

We maintain your project with great care and passion. We stay with you for as long as you need us. We provide long-term support. You can contact us whenever you want and we’ll be there for you.

And that's just one paragraph. I could substitute we by our team, our company, our experts, company name, etc. But I want to know if there's a better way to do it without having to rewrite every paragraph, without changing the structure of every sentence.

Plus I'd like to keep the sentences humble, I don't want to throw in fancy words like company, experts, professionals.

We are experts, but we're just getting started and since we were independent freelancers we wanted to form a friendly relationship with our clients, now that we're trying to start a company, we want to keep it that way, the reader should not feel like we're bragging or anything like that. That's why there's a lot of we, it's more friendly than the words mentioned above.

And also, I'd like to use something easy to understand, since our clients aren't native English speakers.

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One simple way you could accomplish this is to use a conjunction in place of a pronoun. So:

We stay with you for as long as you need us. We provide long-term support.

becomes:

We stay with you for as long as you need us and provide long-term support.

Throw in the our experts that you suggested in your question, and we’ve cut the number of we instances in half, from four to two:

We maintain your project with great care and passion. We stay with you for as long as you need us and provide long-term support. You can contact us whenever you want and our experts will be there for you.

  • Another way of doing it would be to use bullet points as in: Our clients may count on us: (.) to stay as long as needed (.) to provide long-term support (.) to be contactable 24 hours a day........ etc – Ronald Sole Apr 7 '18 at 14:08
  • @RonaldSole - That would be an excellent approach on a web page. – J.R. Apr 7 '18 at 18:40

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