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In Czech, I would say there is a varied offer, would that be correct? What about diverse, various, miscellaneous, multifarious?

Also, I didn't find any synonyms to offer in the business sense. Are there any?

Example: The more varied the offer is, the harder it is to target a single target group in your marketing.

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  • sell, sold, sold: my sold items. irregular verb. adjective: the greater your product mix. That's the marketing term.
    – Lambie
    May 25, 2018 at 11:42
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    I think you mean to say The items I have for sale or My items up for sale or items to be sold. We don't really have an adjective that can be used before items which means "up for sale", except in a roundabout way, such as "My listed items". The noun merchandise is generally understood to mean items for sale.
    – TimR
    May 25, 2018 at 16:27
  • diverse is apt.
    – TimR
    May 25, 2018 at 16:29

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The more diverse|varied the merchandise (for sale), the more difficult|costly it becomes to target potential customers.

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I think it is more usual in English to refer to a "large variety of something".

The larger offer you have, the harder it is to target a single target group in your marketing.

As pointed by @Lambie in a comment, you can use "product mix":

The bigger the product mix, the harder it is to target a single target group in your marketing strategy.

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I think what you have is fine, except I would strike "is"; I would try to eliminate one use of "target"; and I would use a different word for "single", like "specific" or "individual":

The more varied the offer, the harder it is to reach a specific target group in your marketing.

That said, while you can say that an offer is "varied", you typically don't call it a "varied offer". You might call it a "miscellaneous offer," but "miscellaneous" is really describing the offer, not the things being offered. You typically use a different construct with words like "various" and "variety".

I don't really have any sources to back up my claims but I can provide a few more examples:

My reasons for wanting to leave are varied.

I have various reasons for wanting to leave.

I have a variety of reasons for wanting to leave.

I have varied reasons for wanting to leave. <-- LESS COMMON

The sizes and colors of the clothes are varied.

The clothes come in various sizes and colors.

The clothes come in a variety of sizes and colors.

The clothes come in varied sizes and colors. <-- LESS COMMON

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