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In Czech, I would say there is a varied offer, would that be correct? What about diverse, various, miscellaneous, multifarious?

Also, I didn't find any synonyms to offer in the business sense. Are there any?

Example: The more varied the offer is, the harder it is to target a single target group in your marketing.

  • sell, sold, sold: my sold items. irregular verb. adjective: the greater your product mix. That's the marketing term. – Lambie May 25 '18 at 11:42
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    I think you mean to say The items I have for sale or My items up for sale or items to be sold. We don't really have an adjective that can be used before items which means "up for sale", except in a roundabout way, such as "My listed items". The noun merchandise is generally understood to mean items for sale. – Tᴚoɯɐuo May 25 '18 at 16:27
  • diverse is apt. – Tᴚoɯɐuo May 25 '18 at 16:29
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The more diverse|varied the merchandise (for sale), the more difficult|costly it becomes to target potential customers.

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I think it is more usual in English to refer to a "large variety of something".

The larger offer you have, the harder it is to target a single target group in your marketing.

As pointed by @Lambie in a comment, you can use "product mix":

The bigger the product mix, the harder it is to target a single target group in your marketing strategy.

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