I have a question about the following sentence (from page 174 of the book "Influence: The Psychology of Persuasion" by Robert Cialdini):
- "Although designed for a laugh, the remark is as much instructive as humorous."
How is the meaning changed if much is deleted? In another word, how is "as much instructive as humorous" different from "as instructive as humorous"?
Suppose I then write the following sentence:
- To us, he is as much a friend as a colleague.
Sentence 2 uses much in the "to what extent" sense.
Could it be that sentence 1 also uses much in the "to what extent" sense, instead of the "very" sense?