Follow us on Instagram, Facebook, and Twitter for nonstop inspiration delivered fresh to your feed, every day.

I can probably get what the sentence is trying to convey. But I have some difficulty to understand the usage of fresh here. Does it work as adjective or adverb? Is 'inspiration' 'fresh'? Or deliver fresh stuff to your feed? I am a bit confused.

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2 Answers 2


delivered fresh is normally used of consumables that can perish or go stale. It is a marketing slogan. They will be delivered in a state of freshness. ...delivered fresh to your door. Since inspiration cannot go stale or perish, the use is figurative, and in the final analysis more or less nonsensical, and so the tone is ad-lingo jaunty, a kind of self-conscious "meta" witticism.

inspiration is the object of the preposition for (follow us ... for inspiration).

delivered fresh is a participle clause which modifies inspiration: inspiration (which is) delivered fresh.

delivered fresh is a passive construction. The object of the delivery, ( (which (inspiration)), is the implicit subject of the clause by virtue of the relative relationship of the clause to the noun it modifies.

fresh therefore is an object complement or a subject complement, depending on how you analyze it. In any case, fresh is the state of the inspiration upon delivery.

A word that expresses the state of a thing is adjectival.

  • 3
    I would interpret “fresh” in the case of inspiration to be “new” as in “fresh faces” and not necessarily the opposite of “stale”. I think they actually meant “fresh inspiration delivered” but as often happens in sloppy marketing writing, they got tripped up by a common combination of words (delivered fresh).
    – ColleenV
    Aug 14, 2018 at 13:34
  • 1
    @ColleenV: I think your interpretation would have a firmer foundation if they'd written "fresh inspiration delivered to your feed" instead of delivered fresh to your feed. That feed is a second-cousin of food reinforces the perish/stale implications of the marketing slogan.
    – TimR
    Aug 14, 2018 at 13:38
  • Can we also comprehend 'fresh' here as an adverb to modify 'delivered'?
    – dan
    Aug 14, 2018 at 23:53
  • 1
    @dan: No. The delivery itself is not "fresh", as in These roses were freshly delivered, and yet they're drooping, that is, delivered very recently. Rather, what is delivered is fresh.
    – TimR
    Aug 15, 2018 at 0:24
  • 1
    @dan: When we say X is used of Y we mean that X is employed in predicates about Y. predicated of Y. When we say X is used for Y it is not quite the same; it means that X is used to express Y. But that distinction is not observed by all speakers.
    – TimR
    Aug 15, 2018 at 12:19

You can understand it as either an adjective or an adverb, really.

From TFD:


1.a. New to one's experience; not encountered before: fresh evidence.


Recently; newly: fresh out of milk; muffins baked fresh daily.

The meaning is essentially the same regardless: you receive new "inspiration" as it is generated. The inspiration is new and so it is "fresh," and because its the first time you are seeing it, it is being delivered "fresh" to you.

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