1

Source: The Executive Guide to Artificial Intelligence: How to identify and implement applications for AI in your organization by Andrew Burgess

I talk about these AI Winters in a little detail because there is the obvious question of whether the current boom in AI is just another case of over-inflated expectations that will lead to a third spell of the technology being left out in the cold. As we have seen in the previous chapter, the marketing machines and industry analysts are in a complete froth about AI and what it will be capable of.

I consulted dictionaries and searched google for in a froth about idiom, but I couldn't find anything helpful. Thanks in advance.

1
  • 2
    The underlying comparison is to a rabid dog, frothing at the mouth. It means more than "excited". It means excited to the point of madness. It's a form of exaggeration. – Tᴚoɯɐuo Aug 15 '18 at 20:32
7

To be in a froth about something is to be worked up or agitated by it.

From the Collins definition of the verb froth:

If you say that someone is frothing, or that they are frothing at the mouth, you are emphasizing that they are very angry or excited about something.

[written, emphasis]
'No! No! Never!' he froths. [VERB with quote]
This story has many ingredients which make any news editor froth at the mouth with excitement. [VERB preposition]

4
  • So it means excited in the original sentence? – Sara Aug 15 '18 at 19:56
  • 1
    @Sara Most likely. At the very least, they are being kept busy producing marketing material and analyses. It's like disturbing an ants' nest. :) – Jason Bassford Aug 15 '18 at 20:00
  • +1; the OP's quote is indeed a variant of frothing at the mouth, which is an established idiom. – J.R. Aug 16 '18 at 7:47
  • "Foaming at the mouth" is, in my experience at least, a much more common idiom. I believe the source is from the archetype of enraged people losing control with spittle flying from their mouth as they fight/scream/shout. An alternate source I've read (and that I'm looking for) is related to dogs with rabies, where they typically produce excess foamy spittle and are known to be erratic & savage. Frothing at the mouth & foaming at the mouth are interchangeable, but the latter is probably more contemporary/in everyday usage. – david_c Aug 16 '18 at 8:41

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.