Unlike the name of the San Antonio street their now-ex point guard once called home, the Spurs today will choose not to rue Parker. Instead, the team will celebrate him and his hallowed place amid the greatest era of the franchise’s history. (source)
As far as dictionaries and my knowledge of the word go, "to rue" means "to regret", but it doesn't make sense here. What does the word mean in this context? How do you rue someone?