The pattern what x be y? is frequent in English and can be seen in sentences like these:
What color is your car?
What time is it now?
What day does school begin?
What size is this shirt?
Are the following alternatives as good English?
What is the color of your car (or, what is your car's color)?
What is the time now?
What is the day that school begins on?
What is the size of this shirt?