When often hear on TV, such as "This is CNN" or "This is BBC World". There is no "THE" before the name of the TV. So far so good.
However, I have recently been listening to some scientific panel speeches from the BBC web site. And something caught my attention. Both at the beginning and at the end of those scientific programs, there is an announcement:"This is the BBC".(there is THE).
So my question is: why is it just "CNN" or "BBC World" on TV, but it is "The BBC" on those scientific programs?