Can someone give me the words to describe what is wrong with the use of 'evolving' in this sentence? I know how to make it sound better, but I don't know how to explain to my writer what is wrong.
A new frontier of data collection is evolving how we interact with our world...'
In this context "A new frontier of data collection" is marketing-speak describing the birth of a data collection industry based around the use of innovative digital tools/techniques that didn't exist a few years ago. So while that part of the sentence also looks odd, it makes sense in the broader context in which it is being used.
My main question is - is the use of the word "evolving" here ungrammatical, or is it just unusual?