Alternative designs that are potential safer for customers must be explored even if they come with greater costs.
In this case, the product is still in its designing stage and no one has bought it yet. You don't know the specific people who bought the product. So do I just say customers or THE customers?
Companies must foresee, by rigorous tests or some other mean, potential misuses of the product by the customers and avoid these problems with better designs.
Here the designers of the product is envisioning when a customer has bought a product and is using it. So I wrote THE customers.
Am I right? Can any native English speaker confirm this?