Human beings are social animals, linked together by shared beliefs and values. This is both a weakness and a strength. Brands use this fact against us by tapping into the pulsing collective mass of our shared fears, hopes, desires and anxieties and the consumer blind spots which offer the greatest opportunity for exploitation are related to the murky area of emotions and feelings.
I am not sure how to understand the passage in bold, especially "the consumer blind spot". Can it be rewritten as "the consumer ignorance" or "the consumer Achilles heel"?