Could someone please tell me the meaning of this sentence?
Value establishment can be defined as the offer of benefits of equal or superior value to the sacrifices incurred by the purchaser for a product and/or service.
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"Value establishment means that the seller gives the buyer something worth at least as much money as the buyer paid."
benefit--the good things the buyer gets out of the deal
sacrifices incurred--what the buyer has to give up to get what he wants, mostly money given to the seller