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Why 'sacrificing' and what is 'everything' here?

“Believe in something, even if it means sacrificing everything,” says a NIKE advertisement released in September. The ad made waves because of the man saying those words: Colin Kaepernick, a former football player. Kaepernick began a series of protests among National Football League players against police violence and racial inequality.

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The collocation sacrificing everything means losing all that you have or all that you have achieved, whatever that may be in your particular circumstances, usually by taking a particular action or expressing a particular opinion publicly.

Are you sure you want to come out against this military invasion? It is very popular. It would end your political career. You'd be sacrificing everything.

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