Why 'sacrificing' and what is 'everything' here?

“Believe in something, even if it means sacrificing everything,” says a NIKE advertisement released in September. The ad made waves because of the man saying those words: Colin Kaepernick, a former football player. Kaepernick began a series of protests among National Football League players against police violence and racial inequality.


The collocation sacrificing everything means losing all that you have or all that you have achieved, whatever that may be in your particular circumstances, usually by taking a particular action or expressing a particular opinion publicly.

Are you sure you want to come out against this military invasion? It is very popular. It would end your political career. You'd be sacrificing everything.

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