I wonder how else I can put that "something is getting popular". Can anyone help?

  • 2
    gaining momentum would be one idiom you could use.
    – user5170
    Commented Mar 18, 2014 at 18:40

5 Answers 5


You could say something is “becoming a household name.

household name

house·hold name (also house·hold word)
• n. a person or thing that is well known by the public

I'd like to sell gazillions of books and become a household name.

Source: “household name.” The Oxford Pocket Dictionary of Current English. 2009.
Retrieved March 18, 2014 from Encyclopedia.com

  • @TylerJamesYoung - Nice edit! You saved this answer from deletion, and set a good example of how to substantiate an answer.
    – J.R.
    Commented Mar 18, 2014 at 16:48
  • how do we say this about a technology that's getting immensely popular?
    – Maulik V
    Commented Mar 19, 2014 at 4:46

There are many ways. A few of them are..

something is all the rage these days.
something is trending these days.
something is skyrocketing (but use this with caution).

  • 1
    I have changed "on the rage" to "all the rage". I believe this is what you meant. Also, could you explain why to use "skyrocketing" with caution?
    – nxx
    Commented Mar 18, 2014 at 15:20
  • @nxx Thanks. Caution means the flow here. The way other two sentences go, this won't go. For instance, Mobile technology is all the rage these days; Mobile technology is trending these days but Mobile technology is skyrocketing these days won't exactly fit. It may take the original word popularity - The popularity of mobile technology is skyrocketing will emphasize more on its intense popularity. This is my opinion though.
    – Maulik V
    Commented Mar 18, 2014 at 15:49
  • That sounds reasonable. It might be helpful to work that into your answer.
    – nxx
    Commented Mar 18, 2014 at 18:40

It's getting noticed; becoming fashionable; climbing the charts; it's crowd pleasing; people are favoring it; it has caught on; it has gone viral (that's a new one, and I like it a lot); it's leading the way; it's becoming very in-demand; people are loving it.

This a great place to use a Thesaurus. You can probably find exactly what you are trying to say.

  • Thanks, I tried thesaurus, but I failed to come up with what exactly to search for Commented Mar 18, 2014 at 17:51
  • 1
    Try just searching for popular. Look at the words there, if a word seems like it might be right, than search for that word! Commented Mar 18, 2014 at 18:13

For a more street-slangy idiom, try "[Blank] is blowing up"

This option is listed in the Urban Dictionary


"Catching on" is an old favorite.

​to become fashionable or popular:
Why did the electronic gadget catch on so fast?
(Cambridge Dictionary)

  • Please include an explanation or supporting evidence, like a dictionary entry, with your answers.
    – Em.
    Commented Aug 31, 2018 at 6:52

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