Phillip Morris has very strong values, although we might not agree with them—for instance, the value of “adult choice.”
The meanings of "adult" and "choice" are clear, but I think "adult choice" has a special meaning which I don't know. I didn't find any definition in online dictionaries.
So, could you please explain it to me?
The fuller Text:
Companies can hold ethically questionable values and still be very resilient. Consider Phillip Morris, which has demonstrated impressive resilience in the face of increasing unpopularity. As Jim Collins points out, Phillip Morris has very strong values, although we might not agree with them—for instance, the value of “adult choice.” But there’s no doubt that Phillip Morris executives believe strongly in its values, and the strength of their beliefs sets the company apart from most of the other tobacco companies. In this context, it is worth noting that resilience is neither ethically good nor bad. It is merely the skill and the capacity to be robust under conditions of enormous stress and change.