I can't understand the meaning of ‘desiring object’ and 'calculating object of desire', does 'desiring' and 'calculating' function as a adjective? Here is the paragraph:
The compulsion of abstract desire under capitalism transforms the individual from a desiring object into a calculating object of desire. Consumers do not simply nourish wants for the commodity, they routinely construct the facade of embodiment in order to be desired by the abstracted mass.
cited from Celebrity (Chris Rojek)