3

ROBERT CIALDINI is ...Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and president and CEO of INFLUENCE AT WORK, a global training and keynote company.

I searched the word keynote and found that it means:

the main point in a book, system of beliefs, activity etc that influences everything else.

But I don't understand the meaning of "keynote company" exactly. Does it symply mean " the main company"?

Can we reword the phrase "a global training and keynote company" to "a global and keynote company for training"?

4

A "Keynote speech" is a speech that sets out the central theme of a conference. Typically the conference organisers will hire a well known or important person in the field to give the keynote speech.

You can hire Robert Caldini to give a Keynote speech. This is one of the ways his company makes money. " A global training and keynote company" is a company that conducts training and keynote speeches around the world.

So you can't rephrase to "Global keynote company for training".

  • how would you interpret "a global training and keynote company"? a company that conducts training and keynotes around the world? – Andrew Tobilko Mar 3 at 13:50
  • 1
    Exactly. 'Ive edited to clarify – James K Mar 3 at 14:03
1

Keynote is nowadays also use as a noun into companies to express for instance a monthly meeting were all employees are welcome in order to adress a review of the past month and celebrate for instances best employees or the month etc..

Apple officially unveiled the iPhone Class of 2018 during its annual keynote event on Wednesday. Source

As you can see above a keynote can also be public in order to promote a new product.

In conclusion a keynote is basically a presentation so "a global training and keynote company" could be interpreted as:

a company that is world-wide recognized for they famous trainings and astonishing presentations

  • how would you interpret "a global training and keynote company"? a company that conducts training and keynotes globally? – Andrew Tobilko Mar 3 at 13:48
  • 1
    To make it simple a keynote is basically a presentation so to answer you I would interpret it as "a company that is world-wide recognized for they famous trainings and astonishing presentations" – Ced Mar 3 at 13:51
  • 1
    @AndrewTobilko I would simply interpret it as "Robert Cialdini has an inflated view of his own self-importance". But then, I usually err on the side of cynicism. However en.wikipedia.org/wiki/Robert_Cialdini doesn't make me want to change my mind. – alephzero Mar 3 at 18:04

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.