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This position will play a key role in the Universities fundraising strategies.

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    Where would you think?
    – Hot Licks
    Mar 13, 2019 at 11:53

1 Answer 1

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Since you are talking about the fundraising strategies of Universities, the apostrophe will come after the word Universities. See below:

This position will play a key role in the Universities' fundraising strategies.

The easy way to remember the use of apostrophe is to identify possession, i.e. a person / thing that owns or is related to something. As in the above example, the fundraising strategies belong to the Universities.

Also, had you been only talking about one University - the placement of apostrophe would have changed. See below:

This position will play a key role in the University's fundraising strategies.

  • For singular nouns, you put an apostrophe first and then the 's' (University's fundraising strategies)
  • For plural nouns, you put an 's' first and then an apostrophe (Universities' fundraising strategies)
  • For plural not ending with an s, you put an apostrophe first and then the 's' (Children's play area)

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