I know OTT means online content business, but why is "over the top" linguistically used? Literally I don't see much connection.
closed as off-topic by Jason Bassford, Nathan Tuggy, ColleenV♦ Mar 16 at 10:52
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"Over the top" is used about media service providers who make their products (TV programmes, films, etc) available to the viewer over the Internet without involving intermediaries such as TV networks, internet service providers, or cable TV providers. This by-passing of intermediaries is being likened to flying over an obstacle. Sometimes, in business or work, avoiding an intermediary person or organisation is called "going over their head". OTT providers include Netflix, Amazon Video, Hulu, etc.