I know OTT means online content business, but why is "over the top" linguistically used? Literally I don't see much connection.

closed as off-topic by Jason Bassford, Nathan Tuggy, ColleenV Mar 16 at 10:52

This question appears to be off-topic. The users who voted to close gave this specific reason:

  • "This question should include more details than have been provided here. Please edit to add the research you have done in your efforts to answer the question, or provide more context. See: Details, Please." – Nathan Tuggy, ColleenV
If this question can be reworded to fit the rules in the help center, please edit the question.

  • Do you have an actual sentence or, better yet, a reference? Over the top is an adjective that means "extremely or excessively flamboyant or outrageous," and it can refer to any number of things. – Jason Bassford Mar 16 at 8:50

"Over the top" is used about media service providers who make their products (TV programmes, films, etc) available to the viewer over the Internet without involving intermediaries such as TV networks, internet service providers, or cable TV providers. This by-passing of intermediaries is being likened to flying over an obstacle. Sometimes, in business or work, avoiding an intermediary person or organisation is called "going over their head". OTT providers include Netflix, Amazon Video, Hulu, etc.

Over the top media services

Not the answer you're looking for? Browse other questions tagged or ask your own question.