Which one is better ? What's the difference ?

For those who aren't aware yet, PRODUCT NAME is now available !

For those who aren't aware of it yet, PRODUCT NAME is now available !

Thank you in advance


The second sentence is correct and sounds natural.

The first sentence is only formally correct but sounds strange.

The reason of the choice is clear from the semantic analysis of the adjective "aware".

AWARE has two meanings.

According to Merriam-Webster's Dictionary :


1: having or showing realization, perception, or knowledge

// be aware of the danger

// aware of the latest advances in medicine

2(archaic): WATCHFUL, WARY

In your case the adjective should be used in the first meaning.

So you should use "aware of it".

  • Thank you for your reply, and a last question is "those" properly used in the sentence ?
    – Ced
    Apr 13 '19 at 8:56
  • ''For those... '' is OK. It sounds rather emphatic.
    – user307254
    Apr 13 '19 at 9:00
  • Do you have an Idea to say it in a more formal way? or is it ok?
    – Ced
    Apr 13 '19 at 9:02
  • I'll try: We would like to inform our customers who are not aware of it yet that PRODUCT NAME is now available for them!
    – user307254
    Apr 13 '19 at 9:07

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