To the extent that contemporary worries about "fake news" are genuine and identify a novel phenomenon, they cannot simply be about sloppy reporting, one-off falsehoods, or even maliciously planted rumours.

one-off means:

done, made, or happening only once.

But I cannot see how that sense is relevant here. What does it mean to say falsehoods are done, made, or happening only once?

  • It's not the fake news that's a one-off, it's the fake news about a particular event that only happens once. – Jason Bassford Apr 17 at 17:40
  • @JasonBassford "novel". edited. – Sasan Apr 17 at 20:18

A one-off falsehood would be a falsehood that isn't part of an ongoing pattern or strategy. We might call it an isolated case.

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