What does "steeped with" mean? I used this link: https://www.oxfordlearnersdictionaries.com/definition/english/steep_2
From the start, workers receive indoctrination into the BMW Way. They are steeped with a sense of place, history, and mission. Individuals from all strata of the corporation work elbow-to-elbow, creating informal networks where they can hatch even the most unorthodox ideas for making better Bimmers or boosting profits. The average BMW buyer may not know it, but he is driving a machine born of thousands of important brainstorming sessions. BMW, in fact, may be the chattiest company ever”(Edmondson, 2006, p. 2. Copyright2006. McGraw-Hill Companies, Inc.).