What does bottlers' territories mean in the following text?

imagine this. It was 1995, and the Coca-Cola Company had just reentered India after an aborted earlier effort, this time by acquiring the maker of Thums Up, India’s leading cola. Along with the deal came a thick book describing each of the Thums Up bottlers’ territories in plenty of legal jargon, but without a single map. Coke needed a way to find and understand its newly acquired territories.


  • Not sure this is a question about the English language. It seems clear that the maker (bottler) of Thums Up marketed its cola in certain specific areas (territories). It sounds like these "bottlers' territories" are part of the legal operating environment for cola makers in India, and this is more of a question about Indian business law. – Lorel C. Apr 21 '19 at 15:19
  • @Lorel C. thank you so much i have to translate this text i didnt know that is part of the legal operating environment for cola makers in india. – Zahra19977 Apr 21 '19 at 15:24

Thums Up was the brand which produced the cola. However, Thums Up hired other companies to put the cola in bottles for distribution to retail stores. These other companies are being referred to as bottlers since they perform the act of bottling the cola.

The bottlers' territories, therefore, are the geographic areas in which each bottler distributes their finished product. For example: Bottler A may distribute to northern India, Bottler B to southern India, and Bottler C to central India.

The territories described in your paragraph may be referring to specific legal territories or states (pictured below) as defined by the Indian government, but it isn't clear from the paragraph.

enter image description here

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