The brass ring to reach for is extra shiny, as the long-term target environment will be dynamic, efficient and programmable.
I searched, and found out that brass ring is an expression for some kind of goal. Then, what does "extra shiny" mean? Does "The brass ring to reach for is extra shiny" mean that "the goal will be extra valuable"?
I couldn't find the source. It's been a long time that I read this line from a paper.